Tasmania’s cherry growers have made a splash on the international stage, showcasing their produce at one of the world’s largest fruit trade events in Hong Kong. At Asia Fruit Logistica, a prominent global trade fair featuring 43 exhibitor countries and attracting over 13,000 visitors, Tasmania’s finest were out in force, spotlighting the exceptional quality of their cherries.
Fruit Growers Tasmania has spearheaded this initiative, taking along a diverse group of local cherry producers to highlight their products and forge new connections with buyers and distributors. Premier and Minister for Trade and Major Investment, Jeremy Rockliff, underscored the significance of this global exposure, emphasising that it offers Tasmanian exporters a chance to build and strengthen relationships within the international market.
“This event is a fantastic opportunity for our State’s hardworking growers to showcase their stock and shine a light on the high-quality produce Tasmania is delivering,” said Premier Rockliff. He noted that the Tasmanian Government’s support for this endeavour aligns with the 2030 Strong Plan for Tasmania’s Future, aimed at boosting export growth and enhancing trade opportunities.
Minister for Primary Industries and Water, Jane Howlett, also expressed enthusiasm about the industry’s progress. Tasmania’s fruit sector is thriving, with an annual farm gate income of approximately $400 million. By tapping into new markets, the industry is poised for further expansion. The government’s commitment to the fruit sector includes a substantial investment of $600,000 to Fruit Growers Tasmania, designed to bolster trade presence and support through a dedicated trade officer.
The government’s Accelerating Trade Grant Program has played a crucial role in facilitating Tasmanian participation in Asia Fruit Logistica 2024. This initiative is part of a broader strategy encapsulated in the Tasmanian Trade Action Plan 2024–25, which focuses on supporting producers and exporters in growing their market reach.
Cherries stand out as Tasmania’s top fruit export, with an impressive export value of $48.28 million. The delegation in Hong Kong included prominent cherry growers such as Aulong Auniu Wang Group (trading as Tamar Valley Fruits), Platinum Ridge Tasmania, Somercotes Cherries, and Spreyton Fresh. Additionally, Reid Fruits and Hansen Orchards attended the event independently, further highlighting the strength and diversity of Tasmania’s cherry industry.
The presence of these growers at Asia Fruit Logistica not only underscores the quality of Tasmanian cherries but also highlights the state’s commitment to expanding its footprint in the global market. Premier Rockliff expressed optimism about the continued support for the industry, which is integral to the state’s economic vitality.
The event has provided a platform for Tasmanian producers to demonstrate their cherries’ premium quality and explore new opportunities for growth. With the government’s backing and the industry’s dedication, Tasmania is well-positioned to enhance its presence on the global stage and continue to build a strong reputation for its top-notch produce.
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