Sydney’s Chippendale district will soon host one of Australia’s most ambitious immersive art experiences when Mind Games: Art Alive opens its doors on 22 November. The woman-led project promises more than 60 multisensory installations by over 15 artists from around the world, creating what founder Baeu Medina calls “a high-value cultural experience where families, students, art lovers and visitors of all ages can step out of the everyday and into something extraordinary.”
The venue, set across two levels at 154–160 Broadway, is designed as an “experiential playground” where illusion, sound and tactile engagement meet. Visitors will wander through holographic moon rooms, mirrored mazes, levitating trains and projection spaces that challenge the senses. Medina says her vision grew out of a childhood fascination with interactive museums like the Powerhouse. “After working in production and travelling, I realised there was a gap for these types of immersive, tactile experiences locally. Opening this space in the area I grew up in feels like coming full circle,” she said.
Among the contributors are optical illusion artists and perception researchers whose work has earned global recognition. Japanese psychologist Professor Akiyoshi Kitaoka, known for his famed Rotating Snakes illusion, brings academic precision to visual trickery. Fellow illusionist Gianni Sarcone explores the boundaries between perception and imagination, while Ukrainian artist Yurii Perepadia’s geometric worlds play with motion and depth. Australia’s own Hayley Egan—who has worked with filmmakers Baz Luhrmann and Ridley Scott—adds sculptural installations crafted with cinematic detail.
Other featured artists include Ngarabal and Gomeroi digital artist Jeremy Worrall, winner of the 2025 National NAIDOC Week Poster Competition, and Jordanian duo Maysoon Masalha and Bassam Al-Selawi, whose shadow sculptures reveal new images when lit. UK technosmith Kevin Holmes will present his interactive 3D zoetropes, and Australia’s Jenny McCracken—one of the country’s most awarded 3D street painters—adds large-scale works that blur the line between illusion and play.
Visitors are encouraged to take their time, with experiences designed to last between an hour and two and a half. Tickets go on public sale from 23 October after an early waitlist period, and Medina hopes to attract more than 100,000 visitors in the first year. The exhibitions will evolve seasonally, ensuring repeat visitors encounter new sensory adventures.
For Medina, the aim is simple: to make wonder accessible. “It’s about sparking joy, curiosity and connection,” she says—a reminder that even in an age of screens and simulation, perception itself remains one of art’s greatest frontiers.
Mind Games: Art Alive opens to the public on 22 November at 154–160 Broadway, Chippendale, Sydney. The immersive experience will run daily from 10am to 9pm, with tickets available from $29 for children and $39 for adults.
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