Cricket Australia has announced a three-year partnership with UNICEF Australia, aiming to champion gender equality and support young girls worldwide. Through this alliance, Cricket Australia joins UNICEF Australia’s ‘Until Every Girl Can Play’ campaign, which highlights the challenges girls face in accessing education, healthcare, and safety.
As part of the campaign, this summer’s cricket season will feature unique fundraising initiatives, including the CommBank Women’s Ashes Day-Night Test at the MCG, where each appeal on the field will serve as a symbolic call for gender equality. Additionally, proceeds from the fifth day of the NRMA Insurance West Test will be directed to UNICEF Australia, supporting initiatives that safeguard girls’ rights. Australian players are also set to experience the impact of UNICEF’s work in communities where cricket is a beloved sport, bringing them closer to the cause they support.
Nick Hockley, CEO of Cricket Australia, expressed his enthusiasm for the partnership, commending UNICEF Australia’s mission. “We are extremely proud to partner with UNICEF Australia and are inspired by their ‘Until Every Girl Can Play’ campaign. Their work around the world to improve children’s lives is invaluable, and we look forward to showcasing this incredible effort. Cricket fans have an opportunity to make a difference by turning each appeal during the Ashes Test into an appeal for a gender-equal future.”
Megan Barnett-Smith, Cricket Australia’s Head of Social Impact and Sustainability, highlighted the responsibility of Cricket Australia as a national sporting body to champion equality. “Our vision is to be a sport for all, and gender equality is a critical part of that mission. We encourage fans attending the Day-Night Test to support UNICEF Australia’s work, helping to empower girls in cricket-loving communities around the world.”
Tony Stuart, CEO of UNICEF Australia, noted the transformative role sport plays in creating positive societal shifts. “Sport is a powerful force for good, breaking down barriers and promoting inclusion. While our women’s cricket team has been making history on the pitch, millions of young girls worldwide are still denied basic rights. We are thrilled to partner with Cricket Australia to advocate for gender equality—for the girls who cannot yet make it to the pitch.”
UNICEF Australia’s programs address vital needs, from emergency relief to long-term development, striving to provide every child with a safe, healthy, and empowered life. As cricket fans rally for a summer of action, this partnership invites them to lend their voices—and their donations—to ensure that every girl, everywhere, can step up to the crease of life with equal opportunities.
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🏏 @CricketAus teams up with @unicefaustralia to empower girls globally. 🌏 Through ‘Until Every Girl Can Play’, each appeal this summer will symbolise gender equality. 🌟 How will you support girls’ rights? 🤔 #TheIndianSun #Crickethttps://t.co/GqhudMQjBe
— The Indian Sun (@The_Indian_Sun) November 12, 2024
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