Yell Signs a Collaboration Agreement with BACON Singapore – SOUNDS Shanghai to Announce International Exclusive as Thailand’s First Network Agency.

SINGAPORE and SHANGHAI, Sept. 8, 2022 /PRNewswire/ — Yell, an independent agency, has partnered with Singapore’s Bacon Creative and China’s Shanghai Soundsplan Marketing & Planning to expand the organization’s global reach through partnership creation.

Enhancing Yell’s ability to serve Asia-Pacific customers and transforming into the first Thai agency with an international network.

Dissara Udomdej, Yell’s founder and CEO said, “Yell has developed a more entity style of works over the years until we have received many international awards in terms of performance and creative effectiveness.”

“So, this year, Yell is committing to creating a new vision by emphasizing the ‘Effectively Creative’ work style. We provide services such as project management, strategy, creative, media, community management, and design for our customers in order to produce effective results”.

And additionally, Yell will have the opportunity to appoint members to the Advisory Council Board for the first time this year. By assembling talented advisors with international experience to become special advisers to Yell, it helps raise Yell’s work to international standards through corporate strategy and talent development for Yell employees. The advisers are:

TONY K.J. LIU – Chairman, CCO M&C Saatchi aeiou

The founder of aeiou Greater China, an extremely successful boutique agency in China that is also the hottest agency in China.

TONG BENG SNG – Film Director

Singapore’s filmmaker and also a multiple international awards winner. He was named one of the world’s top 100 directors.

GORDON TAN – LIA Asia Partner

A branding and marketing consultant with over ten years of experience in the industry, and Asia’s key partner for the London International Awards.

And these are all part of Yell’s plan to take the organization to new heights by overcoming obstacles and limitations to become international, including building business stability and empowering all Yell people to grow sustainably.

Support Independent Community Journalism

Dear Reader,

The Indian Sun exists for one reason: to tell stories that might otherwise go unheard.
We report on local councils, state politics, small businesses and cultural festivals. We focus on the Indian diaspora and the wider multicultural community with care, balance and accountability. We publish in print and online, send regular newsletters and produce video content. We also run media training programs to help community organisations share their own stories.

We operate independently.

Community journalism does not have the backing of large media corporations. Advertising revenue fluctuates. Platform algorithms change. Costs continue to rise. Yet the need for credible, grounded reporting in a multicultural Australia has never been greater.

When you support The Indian Sun, you support:

• Independent reporting on issues affecting migrant communities
• Coverage of local and state decisions that shape daily life
• A platform for small businesses and community groups
• Media training that builds skills within the community
• Journalism accountable to readers

We cannot cover everything, but we work to cover what matters.

If you value thoughtful reporting that reflects Australia’s diversity, we invite you to contribute. Every donation helps us maintain the quality and consistency of our work.

Please consider making a contribution today.

Thank you for your support.

The Indian Sun Team