PETALING JAYA, Malaysia, May 23, 2022 /PRNewswire/ — Inspired by hit TikTok song Super Idol Love You At 105 Degrees, originally a beverage commercial theme song, VISTA Eye Specialist (VISTA) is celebrating this year’s Parent’s Days with a campaign aiming to rejuvenate and encourage parents to relive the carefree days of their youth, while also acknowledging their love and sacrifices in being a wonderful parent.
Running in conjunction with Mother’s and Father’s Day celebration, the campaign – aptly named Super Idol Love You At 105 Degrees ‘Loving My Hot Papa Mama’ – embarks on a holistic approach incorporating experiential marketing to celebrate the occasion and raise eye health awareness through a series of short videos published on VISTA’s social media platforms featuring VISTA doctors, aiming at Seniors experiencing problems such as dry eyes or cataracts.
Adhering to one of VISTA’s core Values – Delivering WOW patient service experience, the promise to change lives goes beyond just medical care. In-center patients can immerse in thematic experiences via unique-instagrammable corners, interactive activities, online challenges and contests to win freebies. VISTA gives more than just the gift of sight as they aim to make each patient’s visit a once-in-a-lifetime experience. The campaign works to create WOW experiences by engaging patients from the earliest touch points and throughout the journey, a tested strategy evident by VISTA being awarded the Best in Customer Service Award at the Star Outstanding Business Awards 2021 organized by Malaysia’s leading English Daily, the Star.
One main highlight, the VISTA Hot Papa Mama Dance Cover challenge, features renowned local social media influencers, 3P @ThreeeProduction (watch here: fb.watch/cXfv8qakuP/). “This dance challenge is a good chance to interact and have fun with your parents. It’s been a while since we did a family friendly challenge and we feel it’s very meaningful and close to heart,” says ThreeeP.
The three most viral and creative dance covers of Super Idol Love You At 105 Degrees stands to win a 3D2N staycation worth over RM2,000, at Lexis Hibiscus Port Dickson, an award-winning iconic family-friendly beach resort for their parents. “Lexis Hotel Group is delighted to collaborate with VISTA to acknowledge the tireless and selfless dedication of parents through the power of dance,” said Mandy Chew Siok Cheng, President, Lexis Hotel Group. “It’s time for parents to take a well-deserved break and bring out their inner dancing queens and kings, with their children, by joining the VISTA Hot Papa Mama Dance Cover contest,” she added.
“At VISTA, we believe in changing lives. To let our patients live life to the fullest: From safely helping patients see their best, to unleashing potential in kids by helping them get good vision, to promote a healthy and safe lifestyle, to now bridging families together and celebrating priceless family moments,” says VISTA’s Chief Marketing, Ms Chloe Wong.
About VISTA Eye Specialist
Founded in 1999, VISTA is one of the leading Eye Specialist Centers with 12 centres across Malaysia.