Food Trade Mission Attempts to Revive Exports

By Hari Yellina
0
454
Representational Photo by CHUTTERSNAP on Unsplash

Since the pandemic closed borders in March 2020, a party of 17 international delegates has arrived in remote Western Australia for Australia’s first premium food and drink trade trip. On Monday, they met with 25 agribusinesses in Denmark, where they were shown wagyu beef, truffles, edible saltbush, wine, and spirits, among other items. Natasha Monks, CEO of the Great Southern Development Commission, said the in-person connection was important about building relationships.

“To be able to meet face-to-face, it’s a pretty important step to building that trust to do business, especially across borders,” Ms Monks said. Pandemic regulations and restaurant shutdowns wreaked havoc on the high-end food and beverage business. Exporters who persisted used videoconferencing and email to conduct worldwide commerce. However, most nations have already opened their borders to allow business travellers, allowing trade missions and new export partnerships to flourish.

Tony Colley, a Dubai-based exporter, said that while Australia had not yet lost its premium exports, it was lagging behind the US and Europe in allowing in-person trade missions. He explained, “We’ve been conducting business [in person] for about 18 months.” “It’s time to come back with a bang, Australia.” Wendy Foo, a Singaporean food importer, said Australian exporters had returned “quite quickly,” but that some international food commerce had already relocated. She explained, “We’ve moved on to several European countries.”

“I suppose everyone has had the opportunity to assess and examine their markets.” Director of Great Southern Truffles Adam Wilson described the endeavour as “Christmas all over again.” “You don’t actually know what Australian cuisine is all about, we don’t have a very distinct national cuisine aside from vegemite and other things like that,” she said. He stated, “These guys have tasted the finest of what Western Australia has to offer.” “Australia has a reputation for quality and provenance and safety,” he said. “Play to your strengths.”


Follow The Indian Sun on Twitter | InstagramFacebook

 

Donate To The Indian Sun

Dear Reader,

The Indian Sun is an independent organisation committed to community journalism. We have, through the years, been able to reach a wide audience especially with the growth of social media, where we also have a strong presence. With platforms such as YouTube videos, we have been able to engage in different forms of storytelling. However, the past few years, like many media organisations around the world, it has not been an easy path. We have a greater challenge. We believe community journalism is very important for a multicultural country like Australia. We’re not able to do everything, but we aim for some of the most interesting stories and journalism of quality. We call upon readers like you to support us and make any contribution. Do make a DONATION NOW so we can continue with the volume and quality journalism that we are able to practice.

Thank you for your support.

Best wishes,
Team The Indian Sun

Comments