A sweet treat for visitors to Colac enriching its dairy history

By Our Reporter
A washed up seashell reveals a spectrum of colours in Colac, Otway. Photo by Graham Holtshausen on Unsplash

There will now be more sweet reasons to visit Colac as efforts to boost tourism and create local jobs with a new dairy factory are on.

Minister for Tourism, Sport and Major Events Martin Pakula announced $750,000 from the Labor Government’s Regional Tourism Investment Fund (RTIF) will go to Bulla Dairy Foods for the creation of a Murray Street Creamery at its Colac factory.

The ice creamery will celebrate the area’s rich dairy history and the people involved in making its famous products and support 20 jobs during construction and more local jobs when complete, an official press release said.

Ice cream and dairy lovers will have a full paddock to plate experience, with the centre showcasing every step of the production process for the company’s dairy products.

Indoor and outdoor seating spaces will also be available for visitors to relax and enjoy an ice cream or some yoghurt straight from the source.

Construction is due to begin later this year and once complete, the centre is expected to attract 2,500 visitors to the region each week.

Bulla Dairy Foods is one of Australia’s biggest ice cream and fresh cream brands, enjoyed in more than 5.3 million households across the country.

It is also a significant part of the Colac economy, currently employing over 10 per cent of the town’s population, with the new centre forecast to generate even more new jobs and training pathways for the Colac community.

The Government’s Regional Tourism Investment Fund is helping to entice more visitors to Victoria’s regions, driving private investment and accelerating sector recovery.

For more information rdv.vic.gov.au/grants-and-programs/regional-tourism-investment-fund.

(Media release)

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