TALLINN, Estonia, April 25, 2022 /PRNewswire/ — Estonian startup Upty, the leading resale e-store in the Baltic region, is pleased to announce the acquisition of its Finnish peer, Rekki. In addition, Upty is planning to kick-start the fundraising in the coming months in order to pursue the Company’s accelerated expansion across Europe.
Young Upty successfully acquired its larger and more established competitor in a cash and stock deal. The joining of these two leaders in secondhand, or so called “preloved,” ecommerce marks the push towards sustainable fashion through circular economy. Upty’s online retail platform allows consumers to de-clutter their closets whilst also allowing to purchase like-new items at a discount of up to 90%. With Rekki now part of the Upty family, sellers and buyers looking to participate in eco-friendly fashion resale will benefit from more choice than ever.
Upty’s latest acquisition couldn’t have come at a better time. The Extended Producer Responsibility (EPR) Scheme, which is expected to come into effect by 2024, means that the European trash collection companies will not be allowed to offload the collected clothes to the land field. Evidently, Upty’s vision is in alignment with broader consumer and government trend toward textile reusage, recycling and waste reduction.
Upty CEO Sergei Brek commented: “Adding a well-established ecom player like Rekki to a fast-growing Upty platform marks the creation of a serious circular economy player, not just in the geographies where we currently operate but across all of Europe as eco-friendly fashion practices continue to gain traction in the market.”
Tero Ylönen, Rekki CEO, added: “Rekki is thrilled to be joining forces with Upty. The Group has exciting and ambitious plans for the future and we are looking forward to contributing to the development of circular fashion across Europe as we expand our reach.”
About Upty
Upty was established in November 2020, led by a vision for more sustainable fashion. We currently operate in Estonia, Latvia, Lithuania, and Finland. Finnish brand Rekki joined the Upty family in April 2022 and we have ambitious plans to expand into Germany by year end. Over the next two years, Upty Group is planning to launch in Poland, Czech Republic, Netherlands and Sweden. Find out more at https://upty.ee and keep up with us on Facebook and Instagram.
Support Independent Community Journalism
Dear Reader,The Indian Sun exists for one reason: to tell stories that might otherwise go unheard.
We report on local councils, state politics, small businesses and cultural festivals. We focus on the Indian diaspora and the wider multicultural community with care, balance and accountability. We publish in print and online, send regular newsletters and produce video content. We also run media training programs to help community organisations share their own stories.
We operate independently.
Community journalism does not have the backing of large media corporations. Advertising revenue fluctuates. Platform algorithms change. Costs continue to rise. Yet the need for credible, grounded reporting in a multicultural Australia has never been greater.
When you support The Indian Sun, you support:
• Independent reporting on issues affecting migrant communities
• Coverage of local and state decisions that shape daily life
• A platform for small businesses and community groups
• Media training that builds skills within the community
• Journalism accountable to readers
We cannot cover everything, but we work to cover what matters.
If you value thoughtful reporting that reflects Australia’s diversity, we invite you to contribute. Every donation helps us maintain the quality and consistency of our work.
Please consider making a contribution today.
Thank you for your support.
The Indian Sun Team
