IAS Continues Reporting Innovation by Enhancing IAS Signal with Unified View and Attention Metrics

By
0
314

SINGAPORE, April 6, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyze data by custom filters created automatically from their unique campaign naming convention. This Unified View will allow clients to slice and dice their data by dimensions such as regions, lines of business, campaign types, and more!


This Unified View will allow clients to slice and dice their data by dimensions such as regions, lines of business, campaign types, and more.

“Globalization of technology and media are proliferating at lightning speed,” said Colin Kurth, Global Head of Biddable Media, Publicis Media. “Solutions that deliver on transparency and consolidated reporting needs across countries, brands and campaigns are requirements of Publicis Media. We commend IAS for building tools like Unified View to enable agencies and clients to help deliver on these standards.”

Additionally, IAS augmented its Report Builder to now include IAS’s time-in-view insights as well as several new open web video metrics so advertisers can evaluate their performance beyond core verification. There is now an option for clients to pull an Attention Metrics Report which will highlight metrics that are commonly associated with attention including average time-in-view, time-in-view distribution, pause/unpause, volume up/down/mute and more. Through IAS’s consultative custom insights team, campaigns can be tested to determine which metrics are driving clients’ desired business results.

“Our enhancements to the IAS Signal reporting platform will provide clients with the flexibility to evaluate campaign performance and drive optimal business outcomes that are aligned with their most important KPIs” said Lisa Utzschneider, CEO, IAS. “This is yet another example of our ongoing efforts to provide our customers with all the quality metrics they need to inform their strategies, while giving them the tools and flexibility to maximize global marketing outcomes and make every impression count.”

About IAS

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

Media Contact: Pooja Singh, psingh@integralads.com

Donate To The Indian Sun

Dear Reader,

The Indian Sun is an independent organisation committed to community journalism. We have, through the years, been able to reach a wide audience especially with the growth of social media, where we also have a strong presence. With platforms such as YouTube videos, we have been able to engage in different forms of storytelling. However, the past few years, like many media organisations around the world, it has not been an easy path. We have a greater challenge. We believe community journalism is very important for a multicultural country like Australia. We’re not able to do everything, but we aim for some of the most interesting stories and journalism of quality. We call upon readers like you to support us and make any contribution. Do make a DONATION NOW so we can continue with the volume and quality journalism that we are able to practice.

Thank you for your support.

Best wishes,
Team The Indian Sun

Comments