‘Best of the Best’ title for Kia’s brand cultural space in the ‘Interior Architecture and Interior Design’ category Seoul-based complex a place for people to experience the EV6 firsthand in fun and imaginative ways Kia EV6 also claims two Red Dot ‘Best of the Best’ and ‘Innovative Products’ awards
SEOUL, South Korea, March 29, 2022 /PRNewswire/ — Kia has won another 2022 Red Dot Award for its ‘EV6 Unplugged Ground’ brand cultural space in Seongsu, Seoul. The innovative complex, where people can experience the award-winning EV6 in fun and imaginative ways, picked up the prestigious ‘Best of the Best’ title in Red Dot’s ‘Interior Architecture and Interior Design’ category.
With ‘EV6 Unplugged Ground’, Kia wanted to make a statement about its refreshed brand and first dedicated electric vehicle, and create a customer space like no other. From experience zones to test drives and expert product advice, the complex immerses people in the future of mobility within one of Seoul’s most popular districts, Seongsu. Formerly an industrial neighborhood, Seongsu has emerged into a popular hub of creativity and fashion in recent years, and is affectionately known locally as the ‘Brooklyn of Korea’.
“The purpose of ‘EV6 Unplugged Ground’ was to convey a message about a new life – recycling, sustainability, future mobility and electric vehicles. We chose Seongsu as it was a neighborhood that has also been ‘reborn’, much like the Kia brand,” said Ji-Min Kim, Head of Korea Business Strategy Group at Kia. “For this space to receive recognition from prestigious design experts at Red Dot is a huge boost for everyone at Kia.”
Kia EV6: winner of two Red Dot product awards
Shortly after being crowned 2022 European Car of the Year, the Kia EV6 also picked up two Red Dot Awards: the ‘Best of the Best’ accolade for its pioneering and forward-looking design as well as being named winner in the ‘Innovative Products’ category.
The Red Dot Design Award is one of the largest design competitions in the world. It is announced annually by the Design Zentrum Nordrhein-Westfalen and is divided into three disciplines: Product Design, Brands & Communication Design and Design Concept. This year’s entries were assessed by a 50-member international jury of independent designers, design professors and trade journalists.
For more information about Kia, please visit: www.kianewscenter.com
Kia has won another 2022 Red Dot Award for its ‘EV6 Unplugged Ground’ brand cultural space in Seongsu, Seoul.
Support Independent Community Journalism
Dear Reader,The Indian Sun exists for one reason: to tell stories that might otherwise go unheard.
We report on local councils, state politics, small businesses and cultural festivals. We focus on the Indian diaspora and the wider multicultural community with care, balance and accountability. We publish in print and online, send regular newsletters and produce video content. We also run media training programs to help community organisations share their own stories.
We operate independently.
Community journalism does not have the backing of large media corporations. Advertising revenue fluctuates. Platform algorithms change. Costs continue to rise. Yet the need for credible, grounded reporting in a multicultural Australia has never been greater.
When you support The Indian Sun, you support:
• Independent reporting on issues affecting migrant communities
• Coverage of local and state decisions that shape daily life
• A platform for small businesses and community groups
• Media training that builds skills within the community
• Journalism accountable to readers
We cannot cover everything, but we work to cover what matters.
If you value thoughtful reporting that reflects Australia’s diversity, we invite you to contribute. Every donation helps us maintain the quality and consistency of our work.
Please consider making a contribution today.
Thank you for your support.
The Indian Sun Team
