Launchpad offers localization mentoring for Korean content startups aiming at overseas expansion

By
0
482

Going Global: Tips from Launchpad Overseas Partners

SEOUL, South Korea, Oct. 29, 2021 /PRNewswire/ — Six international accelerators from the United States, Japan, Singapore, France, the Middle East, and Finland have been participating in Launchpad, a global accelerating program operated by the Korea Creative Content Agency, since June. Launchpad was first started in 2017 as a project to support Korean content startups’ overseas expansion step by step. Due to the outbreak of COVID-19, it has switched to an online program since last year and has focused on 1:1 consulting and business matching through its own platform. This year, in particular, the startups that were evaluated and selected directly by local accelerators will get funds and close mentoring for localization.

LAUNCHPAD is a global program designed to help Korean content startups' overseas expansion in 6 countries, including US, Japan, Singapore, France, Finland and UAE
LAUNCHPAD is a global program designed to help Korean content startups’ overseas expansion in 6 countries, including US, Japan, Singapore, France, Finland and UAE

Accelerators will help the startups enter each regional market: Mind The Bridge for U.S. and Europe, Creative Valley for France, Maria01 for Finland, Shorooq Partners for the Middle East, Awesome Ventures for Singapore, and 01Booster for Japan.

“The strength of Korean startups is their technical prowess.”

Choi Seong-an, head of Mind The Bridge, and Yann Gozlan, CEO of Creative Valley, who has a lot of experience in supporting Korean startups’ overseas expansion, remarked that Korean content startups are now technologically competitive in the global market, citing their qualitative growth as well. Compared to the past, technology-based companies such as AI and machine learning have increased.

“The metaverse market is currently growing in Japan,” said Takeru Kawashima, the director of 01Booster. “Korea has a history of MMORPG games, an early version of the metaverse, and thus has technical expertise in this field. It will be able to attract the attention of Japanese companies.”

Ville Simola, CEO of Maria 01, also explained, “Gaming and entertainment industry is very promising in Finland.” He said, “When considering the environmental factors, Korean content companies will be able to settle down well with their technological strengths.”

These accelerators emphasized the importance of product/market fit and language skills in overseas expansion. They didn’t forget to mention that it is necessary to understand cultural differences.

Meanwhile, the final teams for the Launchpad program are in the process of business matching through regional accelerating and customized support for each company. After the demo day in mid-November, they will focus on securing commercialization funds for localization and overseas expansion in early December.

 

Donate To The Indian Sun

Dear Reader,

The Indian Sun is an independent organisation committed to community journalism. We have, through the years, been able to reach a wide audience especially with the growth of social media, where we also have a strong presence. With platforms such as YouTube videos, we have been able to engage in different forms of storytelling. However, the past few years, like many media organisations around the world, it has not been an easy path. We have a greater challenge. We believe community journalism is very important for a multicultural country like Australia. We’re not able to do everything, but we aim for some of the most interesting stories and journalism of quality. We call upon readers like you to support us and make any contribution. Do make a DONATION NOW so we can continue with the volume and quality journalism that we are able to practice.

Thank you for your support.

Best wishes,
Team The Indian Sun

Comments