New Characters Kaka & Friends to Kick-start Key to Fun’ Adventure
- A more than 4-metre-tall Kaka and A boy take visitors on a journey to six Insta-worthy spots
- The mall taps AR interactive technology for the first time to create the ‘Key to Fun’ adventure
- A boy x Kaka limited-edition goodies are up for grabs in the ‘Key to Hunt’ treasure hunt game
HONG KONG, March 31, 2021 /PRNewswire/ — Kai Tin Shopping Centre looks more spacious and stylish with its fresh new image. Having the popular sushi chain Sushrio and Crostini stationed at Kai Tin Shopping Centre together with other beauty and healthy brands, the mall offers an all-round shopping experience for the shoppers and also turns into the latest young hub in the district. With more than 100 shops, different themed events and over 400 parking spaces, Kai Tin Shopping Centre is definitely an ideal one-stop thriving destination for dining, shopping, leisure and entertainment.
As part of a first-ever collaboration with well-known local artist b.wing, the mall has been transformed into the joyful ‘KTopia’, home to b.wing’s newest character Kaka and other friends, just in time to kick-start the ‘Key to Fun’ campaign.
Painting a positive world on her canvas, b.wing introduces the ‘Key to Fun’ campaign concept with her much-loved signature character A boy, plus an assortment of new characters, in celebration of Kai Tin Shopping Centre’s fresh new look.
“In this make-believe world, A boy finds his ‘Key to Fun‘ as he makes new friends. One of them is Kaka, an affectionate and adorable local resident with a taste for lifestyle, who is now hosting a sumptuous tea party for shoppers,” said by the artist.
Shoppers can immerse themselves in a larger-than-life version of b wing’s imagined world, as a 4-metre-tall Kaka, joined by A boy and friends at the ‘KTopia’ garden, stand ready to greet visitors at the party in the revamped mall.
Embark on ‘Key to Fun’ AR adventure
The mall taps AR interactive technology for the first time to curate six fun and Insta-worthy installations featuring 3D animations and games so mall-goers can revel with A boy and Kaka in ‘KTopia’. Shoppers can visit www.kaitin-keytofun.com during the campaign to register and unlock the special AR effects by scanning designated motifs as they browse around the renovated mall with Kaka and A boy. Endless fun and photo opportunities await in the amazing ‘Key to Fun’ adventure.
Win limited-edition A boy goodies with ‘Key to Hunt’ treasure hunt game
As part of the ‘Key to Fun’ journey, the ‘Key to Hunt’ challenge invites shoppers to collect game e-keys via the campaign website – or by scanning designated QR codes at selected merchants – which they can redeem for one limited-edition A boy x Kaka goody with a designated amount of spending. In addition, wonderful offers and pop-up markets will be coming on stream during the campaign to complete an unforgettable ‘Key to Fun’ journey.
Kai Tin Shopping Centre ‘Key to Fun’ Campaign
Date: Starting 1 April 2021
Time: 10am – 8pm
Location: Kai Tin Shopping Centre, 50 Kai Tin Road, Lam Tin, Kwun Tong, Kowloon
Campaign website & QR code: www.kaitin-keytofun.com
Terms and conditions apply. The programme is subject to change without prior notice.
For more details about the event, please visit Linkhk.com.
Link Real Estate Investment Trust (Hong Kong stock code: 823), managed by Link Asset Management Limited, is a leading retail-focused REIT in the world. Listed in 2005 as the first REIT in Hong Kong, Link has been 100% held by public and institutional investors and is a Hang Seng Index constituent stock. From its home in Hong Kong, Link manages a diversified portfolio including retail facilities, car parks and offices spanning Hong Kong, Beijing, Guangzhou, Shanghai, Shenzhen, London and Sydney. Link seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of our medium-term target Vision 2025. For details, please visit https://www.linkreit.com/.