Evermos, an Indonesian Social-Commerce Platform, Seeks to Add Fairer Economy Discussions to The Davos Agenda 2021


BANDUNG, Indonesia, Feb. 17, 2021 /PRNewswire/ — As part of the World Economic Forum’s Davos Agenda 2021, Evermos, a West Java’s social-commerce platform for Indonesian Muslim products, Evermos, unveiled an article on helping Indonesian MSMEs increase their competitiveness. Evermos presented the paper at the World Economic Forum’s Davos Agenda 2021 held on January 25-29, 2021.

The current system discourages small Indonesian businesses from investing in growth. (photo: Evermos)
The current system discourages small Indonesian businesses from investing in growth. (photo: Evermos)

World Economic Forum’s Davos Agenda 2021 was attended by world leaders, such as Prime Minister of India, Narendra Modi, Chancellor of Germany, Angela Merkel; President of France, Emmanuel Macron; Softbank CEO Masayoshi Son; Minister of Trade of the Republic of Indonesia. Muhammad Lutfi; and Minister of Foreign Affairs of the Republic of Indonesia, Retno Marsudi.

This year’s forum discussed world impact topics, including COVID-19’s effect on society and the economy, building a fairer economy, transcending geopolitical boundaries, the goodwill of technology, and new strategies to save the earth.

Among these topics, Indonesian SMEs’ economic rate drew particular attention at The Davos Agenda 2021 World Economic Forum Annual Meeting.

The Davos Agenda 2021 highlighted several of the articles case studies, including an Evermos’ article about Mr. lyus, a hijab producer in Bandung, who experienced a significant growth from 2015-2017. During that time, Mr. lyus produced 150,000 headscarves per day. However, this later declined by 80%, resulting in reduced income for his employees.

A significant reason is a by-product of imports flooding the market, some of which are illegal. On average, a container of imported goods can contain around 250,000 to 450,000 headscarves.

Unfair trading practices in this sector have major implications for retailers like Mr. Iyus. He analysed how foreign manufacturers observe which products were in high demand, and within six months, they flooded the market with similar but cheaper products.

To increase his compete, Mr. Iyus had to innovate with a new winning product, and within 6 months, he quickly started production to get a profit. However, he noticed that his global competitors use marketing intelligence to gain an unfair advantage and shortened his winning product lifecycle. Due to time and capital constraints, Mr. Iyus is reluctant to expand his business. The situation has created a vicious cycle among small and medium-sized enterprises (SMEs) in Indonesia.

Cheaper imported products have made SMEs’ reluctant to initiate medium -to long-term investments, causing low productivity and inefficient production; making them less competitive with global players.

This vicious cycle at the SMEs level creates another smaller vicious cycle, which impacts the welfare level of the workers. Low productivity of the SMEs then reduces their income, which in turn decreases the education level of their children. It later causes the next SMEs generation to experience skills shortages and low income as well.

Considering the long-term impact, people should start switching to buying local products, to increase money velocity and revive the local economy.

Arip Tirta, President of Evermos, said, “If we don’t buy local products, SMEs will lose against global value chains. Whenever we buy a local product, we help revive the economy by keeping money in circulation through product owners, vendors, employees, and other related parties. It keeps the economy flowing. Improvements in quality and experience are important, but more important is the need to support local producers and their endeavours.”

SMEs have contributed support approximately 97% of employment in Indonesia, absorbing most low-skilled workers. They also contribute to over 60% of Indonesia’s Gross Domestic Product (GDP) and have helped raise the quality of life by helping millions of people out of poverty.

Indonesia’s large and growing market presents opportunities to expand local production’s impact. However, there is a need to create more products’ in more significant quantities and more varieties. Something Indonesia is yet to do.

The next question: How can Indonesia break this vicious cycle? People need to focus on single links of the chain by doing any or all of the following:

  1. Go local or go home. Inspire people to buy local products, even though there are alternative cheaper products.
  2. Think long-term. Encourage SMEs to think of medium to long-term investment to remain globally competitive.
  3. Productivity as an engine for growth. Focus on skills training and technology adoption to increase productivity.
  4. The best offence is defence. Create effective trade policies to protect SMEs, with a more data-driven market intelligence approach.

If people can break this chain, Indonesia can create a virtuous cycle conducive to SMEs to think about medium and long-term growth. Productivity, efficiency, and higher profits will be made and strengthen local products’ global competitiveness.

Another approach is to create a significant breakthrough by breaking the cycle of our heavy reliance on SMEs and focusing on improving skilled workforce, while transforming them into high-skill workers.

A vicious cycle is difficult to stop, but it is not impossible if all players work together and fight for the SME’s welfare together as a country.

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