FRANKFORT, Kentucky, Oct. 22, 2020 /PRNewswire/ — Jim Beam® Bourbon, the number one selling bourbon in the world, has announced the launch of Lineage – a batched premium expression created by seventh-generation Beam Family Master Distiller, Fred Noe, and his son, Freddie.
Jim Beam Lineage Bottle Shot
The one-of-a-kind whiskey will be available to purchase in the global travel retail early 2021 for $250 (USD). Encompassing eight generations of expertise, knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam portfolio to feature Freddie’s name.
Aged in charred white oak barrels in Warehouse K since 2004, the exquisite bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also features the iconic Jim Beam seal, making the whiskey instantly recognisable.
Fred Noe said: “Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future.”
Freddie Noe added: “I really enjoy breaking the rules and creating new and exciting expressions, so it was an honour to create this unique whiskey with my dad – one that’s different from anything out there in the bourbon world.”
Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: “The chemistry between the father and son duo is undeniable and has led to the creation of a truly unique whiskey. Championing innovation like this in travel retail is extremely important to us and something we’re committed to as we look to ensure the growth of the channel.”
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. It was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Photo – https://mma.prnasia.com/media2/1317136/jb_lineage_bottle.jpg?p=medium600
Donate To The Indian Sun
Dear Reader,The Indian Sun is an independent organisation committed to community journalism. We have, through the years, been able to reach a wide audience especially with the growth of social media, where we also have a strong presence. With platforms such as YouTube videos, we have been able to engage in different forms of storytelling. However, the past few years, like many media organisations around the world, it has not been an easy path. We have a greater challenge. We believe community journalism is very important for a multicultural country like Australia. We’re not able to do everything, but we aim for some of the most interesting stories and journalism of quality. We call upon readers like you to support us and make any contribution. Do make a DONATION NOW so we can continue with the volume and quality journalism that we are able to practice.
Thank you for your support.
Best wishes,
Team The Indian Sun
