Love’s brewing in Melbourne

By Our Reporter
Photo by Nathan Dumlao on Unsplash

Survey reveals Melburnians have a thirst for coffee knowledge as the country’s most passionate caffeine lovers

Renowned Australia-wide for its reputation as the country’s coffee capital, Melbourne is notorious for taking its love of bean juice very seriously. But how much do they really know?

In a survey by one of the city’s finest award-winning roasteries, Veneziano Coffee Roasters, Melburnians were put to the test to see whether their passion for coffee also includes the perfect blend of knowledge.

With more than 68% of Melburnians rating their understanding as moderate, the subsequent results showed they can talk the talk and walk the walk when it comes to all things coffee.

When asked about the origin of coffee, the majority (46%) correctly answered on trees from the seeds of cherries, while an overwhelming 80 % know Brazil is the world’s largest producer of coffee.

Often bewildering Americans with our plentiful serving styles, Melburnians proved that they are not confused, with 70% correctly stating that espresso is concentrated coffee created via pressurised extraction.

“Melbourne has long been associated as the home of some of the world’s most devoted coffee drinkers, with our love affair recognised far and wide as a multitude of Australian-style cafes and coffee shops pop up all over the world,” said Craig Dickson, Managing Director of Veneziano Coffee Roasters.

“Melbourne’s cafe culture has grown exponentially in the past few years and I think this has deepened our appreciation for coffee. Our reputation nationally, and even globally, is certainly something that many of us are very proud of and certainly very competitive about.”

However, Melbourne’s knowledge of coffee is not entirely flawless with just 10% stating that a 16oz filter coffee is the most caffeinated serving style; an overwhelming majority (75%) incorrectly guessed Doppio espresso as the strongest form of liquid energy. When it comes to habits, the survey showed the most ardent coffee lovers (almost 44% of respondents) are millennials aged between 30 – 39 years, while almost half of all drinkers are consuming 10 or more cups a week.

“I dare say Melbourne could also be in the running as Australia’s most caffeinated city! We saw a resounding 67% of people state coffee strength as the key driver when it comes to selecting a specific brand or blend—clearly, many are looking for that high octane kick to get us through the day,” said Craig.

Unsurprisingly to Veneziano, just 26% said their daily coffee was from a cafe, with almost 74% preferring to make their coffee at home—49% of respondents opt to use an espresso machine as their chosen method.

Catering to this unyielding desire for superior at-home coffee, Veneziano Coffee Roasters recently set tastebuds aflutter, collaborating with renowned chef and television presenter Gary Mehigan to launch a decadent specialty coffee range, Gary Mehigan Specialty Coffee.

Hot or cold?

When it comes to brewing and barista techniques, Melburnians are filled to the brim with coffee wisdom as the survey revealed:

  • 59% know cold brew has a longer brewing process than hot coffee
  • 82% know baristas tamp coffee to create an even surface that slows the shot flow
  • 52% know an espresso machine produces the strongest coffee concentration
  • 61% know a coffee recipe is the recommended dose, yield and brewing time

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