Building Taj Down Under




When Vineet Agrawal came to Australia in 2002, it was the “work culture, wide roads and laid back, friendly people” that had him hooked.

Vineet worked in IT for a couple of years, then switched to the food industry. “I was in Sydney at the time and that’s when my father-in-law started the business,” says Vineet, currently director of Taj Indian Foods since 2009.

Vineet came to Melbourne as part of a business plan. “Business is in my blood. My family has been running businesses for 40 years. I had knowledge about how this was done but the tough part was finding clients, and convincing them about the brands I was promoting.”

That was the initial struggle. It has since paid off well for Vineet, who is importer and sole distributor of several famous Indian household brands such as Haldirams, Lata’s Kitchen, Frontier and Kwality.

“In Australia, if you follow the rules, the processes are straightforward.”

Vineet maintains his ties to India. “I have a brother there who owns a business along with my uncle. We are a joint family.”

His wife Sonal and daughter Samaira make up his family here and keep him grounded.


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