Andrew Muir to launch Who’s Who


Business leader and philanthropist Andrew Muir, chairman of The Good Guys, now Australia’s largest, privately owned, independent retailer, will be launching the fifth edition of Who’s Who on 19 November at the 6th Indian Executive Club Awards at Sofitel Melbourne

The Who’s Who publication, brought out by the Indian Executive Club, highlights executives and entrepreneurs, from the Indian Diaspora in Victoria who have carved out a niche for themselves in the business fraternity. The first edition of the publication was launched by India’s leading social activist Kiran Bedi. This year, business leader and philanthropist Andrew Muir will be launching the edition.

Born in Melbourne, Andrew Muir’s formative years were spent working on the shop floor of his father’s retail business ‘Might Muir’s’ wrapping Christmas gifts as a holiday job, before graduating to selling appliances during university breaks. He then became the company’s accountant in 1987 before taking over the reigns as CEO in 1993 and renaming the brand The Good Guys. The company has been a family owned business since its inception in Melbourne in 1952.

Mr Muir was instrumental in developing The Good Guys brand which included the now iconic TV advertising commercial featuring The Beach Boys’ song ‘Good Vibrations’, with altered lyrics, and the unique selling proposition, Pay Less Pay Cash.

Under Mr Muir’s leadership as CEO and later as Executive Chairman of the Board, The Good Guys expanded across both metropolitan and regional Australia.

In 2015, The Good Guys was awarded the 2015 Canstar Blue Most Satisfied Customer Award for a fifth consecutive year, the 2014 Roy Morgan Customer Satisfaction Award for the past four years, the 2014 International Customer Service Professionals Customer Service Award, the 2014 Reader’s Digest Quality Service Award, and the 2014 Retail Asia Pacific ‘Best of the Best’ Award, while also being recognised as an ABA 100 winner for Service Excellence in the Australian Business Awards 2015.

In 2010, Mr Muir established The Good Guys Foundation to energise The Good Guys philanthropic activities, and currently serves as Chairman of the Board. One of Mr Muir’s key philosophies is to strengthen the community in which The Good Guys operates by giving something back to the community.

Since its inception, The Good Guys Foundation has donated in excess of $8 million and has supported over 150 charities around Australia involved in a variety of causes including health services, youth programs, disability services and support for the disadvantaged.


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