Giving every kid a go


Penny Sidhu is one of the three finalists in the young executive female category for IEC Awards. The winner will be announced on 19th November at a Gala dinner in Sofitel

An alumnus of the Manchester Business School and the University of Mumbai, Penny Sidhu currently works as the Marketing and Brand Manager of Hockey Australia. Having moved to Melbourne at the beginning of the year, she is already making a mark in the sports industry, playing an integral part in the relaunch of the Hookin2Hockey program which encourages children between the ages of 5 and 10 to trial and take up the sport of Hockey.

What sets Penny apart is her leadership. She is confident, intelligent and hardworking—and her passion for helping others is exemplary. Through hockey, she hopes to spread the message of fitness, reduction of obesity and the importance of a healthy lifestyle among children.

Penny has also been heavily involved in the launch of the ‘Give every kid a go’ campaign—a fundraising initiative by Hockey Australia with support from the Australian Sports Foundation, which aims to provide every child with a fun and safe environment to participate in sport irrespective of financial background.

Penny ardently works on projects involving empowerment of women through sports. Growing the grassroots appeal of hockey in Australia—the sport which she used to play in her formative years—is a passion of hers. “I truly believe that hockey has a lasting impact and plays a vital role in boosting confidence and morale among women,” she says.

Prior to her move to Melbourne, Penny was employed as the Head of Digital Marketing for Kings XI Punjab in the highly competitive and successful Indian Premier League cricket tournament. She led a team of designers, developers and managers to fulfil the business objectives of the organisation.

Penny’s community values have been recognised by the Victorian Sikh Association, where she has recently been appointed an honorary board member. She is an active patron of the Global Vaddo Charitable Trust Melbourne that focuses on education of underprivileged children in the remote villages of India.

Penny also volunteers for a host of not-for-profit organisations like the Cancer Council of Victoria and for events like the Masters Swimming Championships. She has put her name down for Melbourne Sports and Aquatic Centre’s anti-poverty week initiative taking place later this year.

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