Saavn Ties Up with FOSAI’s Festival of Colours to Add More Colour to Holi at the Werribee Race Course
Saavn, India’s leading digital music streaming service, has tied up with Festivals of South Asia, Inc. to celebrate Holi with Indian Australians. For the first time ever, a major Indian music brand is celebrating a community festival in the Australian market. Festivals of South Asia is hosting its Holi Fest at the Werribee Race Course on 19 March. Last year, Holi Fest attracted over 18,000 attendees.
“We are thrilled to support this great festival, and excited to connect with Indian Australian music fans. Australia has always been a special market for Saavn. We have a passionate and growing user base here and want to treat everyone to a very special Holi this year,” said Sandeep Singh, EVP, Brand Solutions, Saavn. “We have created an exclusive Holi set for our Australia listeners, and this celebration is sure to offer everyone a memorable festive experience.”
FOSAI’s Holi is renowned as the largest Holi celebration in Australia. With Saavn coming onboard as a platinum sponsor, this year’s Holi will be more colourful according to FOSAI’s secretary Hari Yellina. “Saavn is an exciting brand. Our festival has got a shot in the arm with support from an Indian business. This has made the festival truly cross-border. I cannot wait for March 19th to showcase Saavn to thousands of festival attendees.”
Saavn is India’s leading digital music service, transforming how people around the world access and experience music on a daily basis. Saavn’s unique combination of Internet radio and on-demand music capabilities, coupled with proprietary social features like music tagging and music chat, deliver one of the richest media experiences available on mobile and Web today. Saavn is currently accessed in 196 countries and offers 20 million+ tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.
The company’s award-winning iOS and Android mobile products include phonetic search, dynamic bit-rate streaming, global native ad-serving, and industry-leading design. With Saavn Pro, users can listen to music ad-free and offline. And through partnerships with Apple, Google, Facebook, Twitter, and Shazam, Saavn reaches more music fans than any other South Asian music service. In early 2015, Saavn partnered with the global non-profit Akshaya Patra to launch #MusicForMeals, a streaming-powered initiative to provide midday meals for school-going children in India.