The founders of the India Australia Exchange Forum (IAEF), Ashwin Bora and Vijeth Shetty are confident that India and Australia can benefit immensely with increased cooperation through trade, business and cultural exchange. IAEF’s team members and business leaders work with state and federal departments in both the nations to help promote ‘Brand India’ with Indian Prime Minister Narendra Modi’s visionary programs such as Make in India and Digital India.
The NRI brand ambassador. “Every NRI is a brand ambassador of India here, and it is the virtue of having lived in both countries that makes Indian Australians important in the socio-cultural economic dynamic,” says Vijeth, while Ashwin believes with falling commodity prices and China’s economy cooling off, Australia should look at India as a natural ally and market. “India’s rising economy and common values shared between the two democracies sets up the right platform to take the bilateral relationship to the next level,” says Ashwin.
The two business leaders believe that NRIs are well placed to influence international policies, creating a cohesive environment for both Australian government and business to engage with India.