From AR Rahman to Shankar Ehsaan Loy, from Vishal-Shekhar to Pritam, the need to appeal to a wider music listening audience, young and old is pushing music directors to produce compositions catering to a wider Bollywood audience worldwide.
One way this is done are soundtracks containing a combination of traditional (acoustic) instruments and technology. Going further, within a single song, this combined use creates a music journey from past to present, within three minutes.
Now technology in music is not new. I have commented previously about the long popularity of remixes of songs from the 60s and 70s. However, these remain one dimensional — songs originally performed with traditional instruments, later converted through technology.
Rather, songs of today increasingly display a simultaneous use of traditional (acoustic) instruments and technology. This extends into live concerts too, whether it’s Sunidhi Chauhan, Sonu Nigaam, or anyone else. A stage consisting of tabla, drum and guitar, coupled with laptop and synthesizer technology.
The result — an ability to remain relevant to a wider music audience, young and old, at the same time.
I have showcased this theme providing an example of this combination, on ‘Bollywood Redefined’, which merges piano and DJ, and with it, a generations.
Check it out at www.youtube.com/watch?v=mpFJ6SxMEW4&index=2&list=PLKthOdoHkgqXp_LrDP7qZW-c_vTjZcFh6
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